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| The Unique Collections website now has a "Celebs" page showing their products being worn by such as Posh, Kate Moss, Bianca Gascoigne, Chantelle etc etc - and of course there's a liberal helping of pics of Aisleyne.
Am I right in thinking that one of the pics shows Ash with her "Unique" partners? Is the guy next to her Sandeep Malhotra?
http://www.uniquecollectionsltd.com/celebs.html |
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Location: Scottish Borders | I see there's also a big write up on UbA on the News page of the Unique site.  http://www.uniquecollectionsltd.com/news.html |
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Location: Stoke-on-Trent | Looks like Edencancan have started to promote the range. |
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| premierscfc - 29/1/2008 17:46
Looks like Edencancan have started to promote the range.
It does indeed. Nicely worded too. 
I especially liked the bit describing the range as mirroring Aisleyne's personality ie "bright, sparkling and every bit distinctive" - spot on,eh?
Can we assume that that press release will also appear on this site?
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Location: Stoke-on-Trent | Somebody will be collecting more air miles tomorrow morning flying out to Paris to pick up some fabrics.
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| ofni - 28/1/2008 23:30
It’ll be fascinating to see if these designs reflect Aisleyne’s preference for, shall we say, a minimalist approach in these matters, won’t it?
I somewhat doubt that, perhaps the odd piece, but I have a feeling to make the range more accessible and commercial she will opt for the opposite which would be a huge relief IMHO.
Edited by mich007 30/1/2008 05:15
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| mich007 - 30/1/2008 05:02
ofni - 28/1/2008 23:30
It’ll be fascinating to see if these designs reflect Aisleyne’s preference for, shall we say, a minimalist approach in these matters, won’t it?
I somewhat doubt that, perhaps the odd piece, but I have a feeling to make the range more accessible and commercial she will opt for the opposite which would be a huge relief IMHO.
I expect there'll be something for everyone
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Location: Stoke-on-Trent | On Monday, Aisleyne will be in an all day photo shoot modelling 'Unique by Aisleyne' dresses and swimwear. The Red TV crew will be on hand to film the day's events as part of the 'Aisleyne' series.
There will also be a business meeting with the people at Unique in Manchester on Wednesday afternoon.
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| premierscfc - 31/1/2008 17:26
There will also be a business meeting with the people at Unique in Manchester on Wednesday afternoon.
That's after the studio stuff in Birmingham that morning, innit? Phew! it's all go!  |
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Location: Stoke-on-Trent | Just to clarify the position regarding a full press release relating to this news. Unique decided to upload an interim draft so that there would be some interim content for it's site. No press release has yet been issued - there have been several revisions since that version of the draft. The purpose of tomorrow's all day shoot is to photograph some of the garments that we've decided to show at Pure; the images from this shoot will accompany the actual press release, which is due to be issued mid week. That press release, which will be the first one actually sent out by EdenCancan, together with some of the accompanying images, will of course be available on OA.
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Location: Stoke-on-Trent | It now seems fairly certain that UbA will not be promoting the swimwear range in the forthcoming press release. The principal reason is that the dress collection, ready for Pure, is now larger than anticipated. Tomorrow's photoshoot for newspapers and magazines, will therefore be exclusively of dresses and similar.
Although it is planned to have the swimwear range at Pure, it will now be photographed on another day, with a separate press release. It is hoped that this will occur in the 10 days between the end of Pure and leaving for the Dublin show. |
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| premierscfc - 3/2/2008 12:50
It now seems fairly certain that UbA will not be promoting the swimwear range in the forthcoming press release. The principal reason is that the dress collection, ready for Pure, is now larger than anticipated. Tomorrow's photoshoot for newspapers and magazines, will therefore be exclusively of dresses and similar.
Although it is planned to have the swimwear range at Pure, it will now be photographed on another day, with a separate press release. It is hoped that this will occur in the 10 days between the end of Pure and leaving for the Dublin show.
Not a bad thing, that will surely bring 2 waves of publicity and something for people to look forward to.
Edited by mich007 3/2/2008 13:15
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| mich007 - 3/2/2008 13:14
premierscfc - 3/2/2008 12:50
It now seems fairly certain that UbA will not be promoting the swimwear range in the forthcoming press release. The principal reason is that the dress collection, ready for Pure, is now larger than anticipated. Tomorrow's photoshoot for newspapers and magazines, will therefore be exclusively of dresses and similar.
Although it is planned to have the swimwear range at Pure, it will now be photographed on another day, with a separate press release. It is hoped that this will occur in the 10 days between the end of Pure and leaving for the Dublin show.
Not a bad thing, that will surely bring 2 waves of publicity and something for people to look forward to.
I agree. I suppose there is time pressure to get the beachwear portfolio "out there" into the market ASAP, but there must also be awareness benefits in a two-stage camapaign. |
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| Sounds like Unique mebbe jumped the gun a bit. 
Still it's nice to see that they're madkeen to publicise their association with Aisleyne.
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Location: Stoke-on-Trent | Todays shoot is going well, very hectic - 10 people in studio. Aisleyne is thrilled with how her designs are photographing. |
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| premierscfc - 4/2/2008 12:14
Todays shoot is going well, very hectic - 10 people in studio. Aisleyne is thrilled with how her designs are photographing.
Excellent ! I hope all 10 are there to add value and not just to gawp at the view, though who could blame 'em....? 
Let's hope the fashion world, the media and the customers feel the same.
ETA:
Right -I've been trying to work out who made up the 10 people:
Aisleyne = 1
Other directors of Aisleyne Ltd = 1
Photographer + assistant = 2
Unique Collections - Director + dresser = 3
Red TV - Camera + sound = 2
Make-up + hairdresser = 2
Hey! That makes 11 - who didn't turn up?
Edited by ofni 4/2/2008 15:56
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Location: Stoke-on-Trent | Todays shoot finished around 19:00. Aisleyne modelled a total of 22 new 'Unique by Aisleyne' dresses up to around 17:00. Aisleyne LTD then sat down and selected photos of 6 different dresses, chosen at random but different styles and colours, for overnight retouching and finishing. These have to go to a magazine in the morning. There was very positive feedback on every garment from all those present - 13 people for a period mid afternoon. Aisleyne LTD will now be choosing which photos they want to use from a short list of around 900 images tomorrow evening while in Birmingham. The finished photos will all be available for press publications in time for Pure. Subject to the time pressures of preparing for Pure, a selection of photos will be made availabe on the gallery. |
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| Sounds like a busy and very productive day. Can't wait to see the photos!
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| Wow! it's all exciting stuff, innit? 
I hope Edencancan are pulling out every stop with their press/magazine contacts.
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| premierscfc - 4/2/2008 20:08
Todays shoot finished around 19:00. Aisleyne modelled a total of 22 new 'Unique by Aisleyne' dresses up to around 17:00. Aisleyne LTD then sat down and selected photos of 6 different dresses, chosen at random but different styles and colours, for overnight retouching and finishing. These have to go to a magazine in the morning. There was very positive feedback on every garment from all those present - 13 people for a period mid afternoon. Aisleyne LTD will now be choosing which photos they want to use from a short list of around 900 images tomorrow evening while in Birmingham. The finished photos will all be available for press publications in time for Pure. Subject to the time pressures of preparing for Pure, a selection of photos will be made availabe on the gallery.
Sounds great I am really happy for Ash for the millionth time wishing you every success. |
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Location: Stoke-on-Trent | Photographs of 4 of the garments modelled at yesterdays shoot have been added to the gallery.
http://www.aisleyne.com/gallery/gallery.asp
These photos have been forwarded to Drapers Record for publication. Photgraphs of the other 18 garments should be added to the gallery over the next week or so. |
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| High-fash-leyne has arrived on the scene!
I'm utterly unqualified to comment on such matters, but those dresses and those pictures are quite simply gobsmackingly gorgeous.
We've all known since BB7 that Aisleyne was special, but these pics surely prove it beyond any doubt.
And best of all, they have HER name on the label. Well done Aisleyne, well done Aisleyne Ltd, well done Unique, etc etc etc.
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| ofni - 5/2/2008 16:12
High-fash-leyne has arrived on the scene!
I'm utterly unqualified to comment on such matters, but those dresses and those pictures are quite simply gobsmackingly gorgeous.
We've all known since BB7 that Aisleyne was special, but these pics surely prove it beyond any doubt.
And best of all, they have HER name on the label. Well done Aisleyne, well done Aisleyne Ltd, well done Unique, etc etc etc.
Toe-curlingly tempting apparel!
Ash looks fantas-chic in those photos
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| Well well Ash you have been hiding a lot up your sleeve, just when your critics thought you were no more or never where as some have cruelly suggested in the past you pull your biggest punch yet. They try to put you down but you keep on coming back. I am really excited for you, these designs are very assessable, I think they will sell well, looking forward to seeing the whole range. I think my favourite out of these is the long black one, I am also quite fond of the white dress.
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Location: Scottish Borders | Those are stunning. Among some of the best studio pictures of Ash, ever! 
I can't wait to see the full set.
Those are guaranteed to make the dresses fly off the shelves. I like the one with the asp.
Edited by emptybox 5/2/2008 19:32
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The "Unique by Aisleyne" range
